Doing anthropology in consumer research

Doing anthropology in consumer research

Dades bibliogràfiques
Autor principal: Sunderland, P. L. (Patricia L.)
Altres autors: Denny, Rita Mary Taylor 1956-
Format: Llibre
Idioma:English
Publicat: Walnut Creek, Calif. Left Coast Press c2007.
Matèries:
Business anthropology > Research.
Consumers > Research.
Anthropology > Methodology.