Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Manylion Llyfryddiaeth
Prif Awdur: Mullins, John W. (John Walker)
Awduron Eraill: Walker, Orville C.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill Irwin c2010.
Rhifyn:7th ed.
Pynciau:
Marketing > Management.