Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

Bibliographic Details
Main Author: Mullins, John W.
Other Authors: Walker, Orville C.
Resource Type: Book
Language:English
Published: Boston McGraw-Hill Irwin c2010.
Edition:7th ed.
Subjects:
Marketing > Management.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37028 HF 5415.13 / M344 2010 Regular Circulation On-Shelf

UP Diliman Extension Program in Pampanga (UP Pampanga)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
UPSF-11681 HF 5415.13 / M344 2010 Regular Circulation On-Shelf