Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach (7th ed.). McGraw-Hill Irwin.
Lua i Stíl Chicago (17ú heag.)Mullins, John W., agus Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill Irwin, 2010.
Lua MLA (9ú heag.)Mullins, John W., agus Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. McGraw-Hill Irwin, 2010.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.