Cita APA (7a ed.)

Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach (7th ed.). McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Mullins, John W., y Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill Irwin, 2010.

Cita MLA (9a ed.)

Mullins, John W., y Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. McGraw-Hill Irwin, 2010.