APA-Zitierstil (7. Ausg.)

Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach (7th ed.). McGraw-Hill Irwin.

Chicago-Zitierstil (17. Ausg.)

Mullins, John W., und Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill Irwin, 2010.

MLA-Zitierstil (9. Ausg.)

Mullins, John W., und Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. McGraw-Hill Irwin, 2010.