Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach (7th ed.). McGraw-Hill Irwin.
Citace podle Chicago (17th ed.)Mullins, John W., a Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill Irwin, 2010.
Citace podle MLA (9th ed.)Mullins, John W., a Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. McGraw-Hill Irwin, 2010.
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