Differentiate or die survival in our era of killer competition

Bibliografski detalji
Glavni autor:	Trout, Jack
Daljnji autori:	Rivkin, Steve 1947-
Format:	Knjiga
Jezik:	English
Izdano:	Hoboken, N.J. Wiley c2008.
Izdanje:	2nd ed.
Teme:	Advertising > Brand name products. Brand name products. Competition.