Differentiate or die survival in our era of killer competition

Detalles Bibliográficos
Autor principal:	Trout, Jack
Otros Autores:	Rivkin, Steve 1947-
Formato:	Libro
Lenguaje:	English
Publicado:	Hoboken, N.J. Wiley c2008.
Edición:	2nd ed.
Materias:	Advertising > Brand name products. Brand name products. Competition.