Cita APA (7th ed.)

Trout, J., & Rivkin, S. (2008). Differentiate or die: Survival in our era of killer competition (2nd ed.). Wiley.

Cita Chicago (17th ed.)

Trout, Jack, i Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed. Hoboken, N.J: Wiley, 2008.

Cita MLA (9th ed.)

Trout, Jack, i Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed. Wiley, 2008.