Integrated marketing communication in advertising and promotion

Bibliographische Detailangaben
1. Verfasser:	Shimp, Terence A.
Format:	Buch
Sprache:	English
Veröffentlicht:	Australia South-Western Cengage Learning c2010.
Ausgabe:	8th ed.
Schlagworte:	Communication in marketing. Sales promotion. Advertising. Direct marketing.