Integrated marketing communication in advertising and promotion

Bibliografiska uppgifter
Huvudupphovsman:	Shimp, Terence A.
Materialtyp:	Bok
Språk:	English
Publicerad:	Australia South-Western Cengage Learning c2010.
Upplaga:	8th ed.
Ämnen:	Communication in marketing. Sales promotion. Advertising. Direct marketing.