Integrated marketing communication in advertising and promotion

Bibliografiset tiedot
Päätekijä:	Shimp, Terence A.
Aineistotyyppi:	Kirja
Kieli:	English
Julkaistu:	Australia South-Western Cengage Learning c2010.
Painos:	8th ed.
Aiheet:	Communication in marketing. Sales promotion. Advertising. Direct marketing.

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