Integrated marketing communication in advertising and promotion

ग्रंथसूची विवरण
मुख्य लेखक:	Shimp, Terence A.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Australia South-Western Cengage Learning c2010.
संस्करण:	8th ed.
विषय:	Communication in marketing. Sales promotion. Advertising. Direct marketing.