Integrated marketing communication in advertising and promotion
| Main Author: | |
|---|---|
| Resource Type: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
c2010.
|
| Edition: | 8th ed. |
| Subjects: |
UP Cesar E.A. Virata School of Business (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| B-37005 | HF 5415.12 / S44 2010 | Room-use Only | On-Shelf |