Integrated marketing communication in advertising and promotion

Manylion Llyfryddiaeth
Prif Awdur:	Shimp, Terence A.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Australia South-Western Cengage Learning c2010.
Rhifyn:	8th ed.
Pynciau:	Communication in marketing. Sales promotion. Advertising. Direct marketing.