Integrated marketing communication in advertising and promotion

Библиографические подробности
Главный автор:	Shimp, Terence A.
Формат:	‌
Язык:	English
Опубликовано:	Australia South-Western Cengage Learning c2010.
Редактирование:	8th ed.
Предметы:	Communication in marketing. Sales promotion. Advertising. Direct marketing.