Integrated marketing communication in advertising and promotion

Detaylı Bibliyografya
Yazar:	Shimp, Terence A.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Australia South-Western Cengage Learning c2010.
Edisyon:	8th ed.
Konular:	Communication in marketing. Sales promotion. Advertising. Direct marketing.