Integrated marketing communication in advertising and promotion

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Shimp, Terence A.
Resource Type:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Australia South-Western Cengage Learning c2010.
Eagrán:	8th ed.
Ábhair:	Communication in marketing. Sales promotion. Advertising. Direct marketing.

Cur síos
Cur síos fisiciúil:	xx, 668 p.
ISBN:	9780324665314