Integrated marketing communication in advertising and promotion

Bibliographic Details
Main Author:	Shimp, Terence A.
Resource Type:	Book
Language:	English
Published:	Australia South-Western Cengage Learning c2010.
Edition:	8th ed.
Subjects:	Communication in marketing. Sales promotion. Advertising. Direct marketing.

Description
Physical Description:	xx, 668 p.
ISBN:	9780324665314