Integrated marketing communication in advertising and promotion

Integrated marketing communication in advertising and promotion

Xehetasun bibliografikoak
Egile nagusia: Shimp, Terence A.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Australia South-Western Cengage Learning c2010.
Edizioa:8th ed.
Gaiak:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.