Cita APA (7th ed.)

Shimp, T. A. (2010). Integrated marketing communication in advertising and promotion (8th ed.). South-Western Cengage Learning.

Cita Chicago (17th ed.)

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Australia: South-Western Cengage Learning, 2010.

Cita MLA (9th ed.)

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. South-Western Cengage Learning, 2010.