Shimp, T. A. (2010). Integrated marketing communication in advertising and promotion (8th ed.). South-Western Cengage Learning.
Citação norma ChicagoShimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Australia: South-Western Cengage Learning, 2010.
Citação norma MLAShimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. South-Western Cengage Learning, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.