Citação norma APA

Shimp, T. A. (2010). Integrated marketing communication in advertising and promotion (8th ed.). South-Western Cengage Learning.

Citação norma Chicago

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Australia: South-Western Cengage Learning, 2010.

Citação norma MLA

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. South-Western Cengage Learning, 2010.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.