Advertising and integrated brand promotion

Advertising and integrated brand promotion

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書目詳細資料
主要作者: O'Guinn, Thomas C.
其他作者: Allen, Chris T., Semenik, Richard J.
格式: 圖書
語言:English
出版: Australia South-Western Cengage Learning c2009.
版:5th ed.
主題:
Advertising.
Advertising media planning.