Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Detalles Bibliográficos
Autor Principal: O'Guinn, Thomas C.
Outros autores: Allen, Chris T., Semenik, Richard J.
Formato: Libro
Idioma:English
Publicado: Australia South-Western Cengage Learning c2009.
Edición:5th ed.
Subjects:
Advertising.
Advertising media planning.