Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Xehetasun bibliografikoak
Egile nagusia: O'Guinn, Thomas C.
Beste egile batzuk: Allen, Chris T., Semenik, Richard J.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Australia South-Western Cengage Learning c2009.
Edizioa:5th ed.
Gaiak:
Advertising.
Advertising media planning.