APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2009). Advertising and integrated brand promotion (5th ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 5th ed. Australia: South-Western Cengage Learning, 2009.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 5th ed. South-Western Cengage Learning, 2009.