Basic marketing a marketing strategy planning approach

Bibliographic Details
Main Author: Perreault, William D.
Other Authors: Cannon, Joseph P., McCarthy, E. Jerome
Resource Type: Book
Language:English
Published: Boston McGraw-Hill Irwin c2009.
Edition:17th ed.
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-36978 HF 5415 / M223 2009 Regular Circulation On-Shelf