A framework for marketing management

A framework for marketing management

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Bibliografiske detaljer
Hovedforfatter: Kotler, Philip
Andre forfattere: Keller, Kevin Lane 1956-, James, Stuart W.
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Pearson Prentice Hall c2009.
Udgivelse:4th ed.
Fag:
Marketing > Management.