A framework for marketing management

A framework for marketing management

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Detalles Bibliográficos
Autor Principal: Kotler, Philip
Outros autores: Keller, Kevin Lane 1956-, James, Stuart W.
Formato: Libro
Idioma:English
Publicado: Upper Saddle River, N.J. Pearson Prentice Hall c2009.
Edición:4th ed.
Subjects:
Marketing > Management.