A framework for marketing management

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane 1956-, James, Stuart W.
Resource Type: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall c2009.
Edition:4th ed.
Subjects:
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245 1 2 |a A framework for marketing management  |c Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. 
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