A framework for marketing management

A framework for marketing management

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane 1956-, James, Stuart W.
Resource Type: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall c2009.
Edition:4th ed.
Subjects:
Marketing > Management.
Description
Physical Description:xxvi, 391 p. ill.
ISBN:9780136083443