Cita APA (7th ed.)

Kotler, P., Keller, K. L., & James, S. W. (2009). A framework for marketing management (4th ed.). Pearson Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip, Kevin Lane Keller, i Stuart W. James. A Framework for Marketing Management. 4th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.

Cita MLA (9th ed.)

Kotler, Philip, et al. A Framework for Marketing Management. 4th ed. Pearson Prentice Hall, 2009.