Kotler, P., Keller, K. L., & James, S. W. (2009). A framework for marketing management (4th ed.). Pearson Prentice Hall.
Čikaški stil citiranja (17. izdanje)Kotler, Philip, Kevin Lane Keller, i Stuart W. James. A Framework for Marketing Management. 4th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.
MLA način citiranja (9. izdanje)Kotler, Philip, et al. A Framework for Marketing Management. 4th ed. Pearson Prentice Hall, 2009.
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