APA-viite (7. p.)

Kotler, P., Keller, K. L., & James, S. W. (2009). A framework for marketing management (4th ed.). Pearson Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, Kevin Lane Keller, ja Stuart W. James. A Framework for Marketing Management. 4th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.

MLA-viite (9. p.)

Kotler, Philip, et al. A Framework for Marketing Management. 4th ed. Pearson Prentice Hall, 2009.