Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliografiske detaljer
Hovedforfatter: Hawkins, Del I.
Andre forfattere: Mothersbaugh, David L.
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill Irwin c2010.
Udgivelse:11th ed.
Fag:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.