Consumer behavior building marketing strategy

Détails bibliographiques
Auteur principal:	Hawkins, Del I.
Autres auteurs:	Mothersbaugh, David L.
Format:	Livre
Langue:	English
Publié:	Boston McGraw-Hill Irwin c2010.
Édition:	11th ed.
Sujets:	Consumer behavior > United States. Market surveys > United States. Consumer behavior > United States > Case studies.