APA (7th ed.) Citation

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy (11th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: McGraw-Hill Irwin, 2010.

MLA (9th ed.) Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. McGraw-Hill Irwin, 2010.