Creating market insight how firms create value from market understanding

Bibliografske podrobnosti
Glavni avtor:	Smith, Brian D. (Brian David) 1961-
Drugi avtorji:	Raspin, Paul G.
Format:	Knjiga
Jezik:	English
Izdano:	Chichester, England Wiley c2008.
Teme:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.