Creating market insight how firms create value from market understanding

Creating market insight how firms create value from market understanding

Detalhes bibliográficos
Autor principal: Smith, Brian D. (Brian David) 1961-
Outros Autores: Raspin, Paul G.
Formato: Livro
Idioma:English
Publicado em: Chichester, England Wiley c2008.
Assuntos:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.