Creating market insight how firms create value from market understanding

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Smith, Brian D. (Brian David) 1961-
Rannpháirtithe:	Raspin, Paul G.
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Chichester, England Wiley c2008.
Ábhair:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.