Creating market insight how firms create value from market understanding

Bibliografiska uppgifter
Huvudupphovsman:	Smith, Brian D. (Brian David) 1961-
Övriga upphovsmän:	Raspin, Paul G.
Materialtyp:	Bok
Språk:	English
Publicerad:	Chichester, England Wiley c2008.
Ämnen:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.