Bayesian statistics and marketing

Bayesian statistics and marketing

Bibliografski detalji
Glavni autor: Rossi, Peter E. 1955-
Daljnji autori: Allenby, Greg Martin 1956-, McCulloch, Robert E.
Format: Knjiga
Jezik:English
Izdano: Chichester, Eng. Wiley c2005.
Teme:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.