Bayesian statistics and marketing

Bayesian statistics and marketing

Xehetasun bibliografikoak
Egile nagusia: Rossi, Peter E. 1955-
Beste egile batzuk: Allenby, Greg Martin 1956-, McCulloch, Robert E.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Chichester, Eng. Wiley c2005.
Gaiak:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.