Consumer behavior test item file

Détails bibliographiques
Auteur principal:	Schiffman, Leon G.
Autres auteurs:	Kanuk, Leslie Lazak, Dupree, James V.
Format:	Livre
Langue:	anglais
Publié:	Upper Saddle River, N.J. Prentice-Hall c2000.
Édition:	7th ed.
Sujets:	Consumer behavior > Examinations, questions, etc. Motivation research (Marketing) > Examinations, questions, etc. Consumers > Examinations, questions, etc.