Consumer behavior test item file

Consumer behavior test item file

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Bibliographic Details
Main Author: Schiffman, Leon G.
Other Authors: Kanuk, Leslie Lazak, Dupree, James V.
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice-Hall c2000.
Edition:7th ed.
Subjects:
Consumer behavior > Examinations, questions, etc.
Motivation research (Marketing) > Examinations, questions, etc.
Consumers > Examinations, questions, etc.