Consumer behavior test item file

Consumer behavior test item file

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Detalhes bibliográficos
Autor principal: Schiffman, Leon G.
Outros Autores: Kanuk, Leslie Lazak, Dupree, James V.
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, N.J. Prentice-Hall c2000.
Edição:7th ed.
Assuntos:
Consumer behavior > Examinations, questions, etc.
Motivation research (Marketing) > Examinations, questions, etc.
Consumers > Examinations, questions, etc.