Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliografiske detaljer
Hovedforfatter: Lovelock, Christopher H.
Andre forfattere: Wirtz, Jochen
Format: Bog
Sprog:English
Udgivet: Jurong, Singapore Pearson Education South Asia c2008.
Udgivelse:6th ed.
Fag:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.