A case study of the effectiveness of visual merchandizing design elements on the market appeal of a selected women's apparel store
This thesis is a case conducted to determine the effectiveness of visual merchandising elements utilized by a specific brand of women's apparel chain. Specifically the study sought to identify if there was a relationship between store design elements and customer attraction to the store, known...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2008.
|
| Subjects: |