An assessment of format radio in the Philippines as applied to 99.5RT, CitiLite 88.3 and NU107

"This study sought to find out how effective was the use of the concept of format radio on three Philippine FM stations that adopted it in Metro Manila. Music stations 99.5RT, Citilite 88.3 and NU107 were choses for this study primarily because they used and followed the concept and strictly ad...

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