Marikina City Public Library a closer look at marketing

Marikina City Public Library a closer look at marketing

Public libraries are finding constant ways to provide better services despite lack of funds. One way of achieving this is through marketing. This study aims to assess the marketing strategies of Marikina City Public Library in terms of library current services and levels of customer satisfaction.

Bibliographic Details
Main Author: Cacho, Ivy Honeylou G. (Author)
Other Authors: Lapuz, Elvira B. (adviser.)
Format: Thesis
Language:English
Published: Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2008.
Subjects:
Marikina City Pulic Library.
Libraries > Philippines > Marikina City > Marketing.