International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Detalhes bibliográficos
Autor principal: Doole, Isobel L.
Outros Autores: Lowe, Robin 1945-
Formato: Livro
Idioma:English
Publicado em: Australia South-Western Cengage Learning 2008
Edição:5th ed.
Assuntos:
Export marketing > Management.
Export marketing > Management > Case studies.