International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Detalles Bibliográficos
Autor principal: Doole, Isobel L.
Otros Autores: Lowe, Robin 1945-
Formato: Libro
Lenguaje:English
Publicado: Australia South-Western Cengage Learning 2008
Edición:5th ed.
Materias:
Export marketing > Management.
Export marketing > Management > Case studies.