Factors affecting consumer's selection of laundry detergents

Detergent manufacturers provide consumers a variety of laundry detergents with which to choose from for their laundering needs. Consumers select based on some considerations and there are factors that affect their selection. The study determined how consumers choose from the various laundry detergen...

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Detalhes bibliográficos
Autor principal: Vergel, Michaela C.
Outros Autores: Elumba, Patricia Santos
Formato: Thesis
Idioma:English
Publicado em: 2005.
Assuntos: