Factors affecting consumer's selection of laundry detergents

Detergent manufacturers provide consumers a variety of laundry detergents with which to choose from for their laundering needs. Consumers select based on some considerations and there are factors that affect their selection. The study determined how consumers choose from the various laundry detergen...

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Detalles Bibliográficos
Autor principal: Vergel, Michaela C.
Otros Autores: Elumba, Patricia Santos
Formato: Tesis
Lenguaje:English
Publicado: 2005.
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