Fashion advertising a factor related to the clothing buying preferences of selected female teenagers in Metro Manila

The observation of teenagers' demand for clothing, the competition in the clothing retail market and advertising being an essential element in any present retail environment lead to the study on finding out if fashion advertising is a factor on the clothing buying preferences of teenagers. The...

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Bibliographic Details
Main Author: Santos, Ma. Lolita Manalo
Other Authors: Mayo, Adelaida, V.
Format: Thesis
Language:English
Published: 1997.
Subjects: