A comparative study on the buying preferences for original brand and knock-off t-shirt among selected upper and middle class male consumers
The study used descriptive-comparative method of research. It sought to find out the brand preferences, the factors original brand and knock-off t-shirts have and the preference of the respondents between original brand and knock-off t-shirts. The respondents were single, male and working with ages...
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| Format: | Praca dyplomowa |
| Język: | English |
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2003.
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