Attitude of young consumers towards apparel brand logos
This research is about apparel brand logos and the consumer's attitude towards them. It gives focus on how consumers regard the logo of an apparel brand as a product feature that could influence their perception of the garment. The study also provides information on the essential characteristic...
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| Formaat: | Thesis |
| Taal: | English |
| Gepubliceerd in: |
2003.
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