Application of e-tailing strategies for apparel on-line sales

The purpose of the study is to determine the applicability of identified e-tailing strategies for apparel online sales. Specifically, it aims to: (1) analyze the applicability of identified e-tailing strategies to local apparel e-tailing, and (2) to determine the level of receptiveness of local cons...

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Bibliographic Details

Main Author:	Cudel, Irwin Joseph V.
Other Authors:	Escano, Maria Monica R.
Resource Type:	Thesis
Language:	English
Published:	2001.
Subjects:	Clothing trade > Philippines > Electronic marketing. Electronic commerce.