Marketing for nonprofit organizations

Marketing for nonprofit organizations

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Détails bibliographiques
Auteur principal: Kotler, Philip
Format: Livre
Langue:English
Publié: Englewood Cliffs, N.J. Prentice-Hall c1982
Édition:2nd ed.
Collection:The Prentice-Hall series in marketing
Sujets:
Nonprofit organizations > United States > Marketing.
Nonprofit organizations > United States > Marketing > Case studies.