Consumer behavior instructor's manual

Consumer behavior instructor's manual

Manylion Llyfryddiaeth
Prif Awdur: Schiffman, Leon G.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Upper Saddle River, N.J. Pearson/Prentice Hall c2007.
Rhifyn:9th ed.
Pynciau:
Consumer behavior > Problems, exercises, etc.
Motivation research (Marketing)
Consumers.
Consumer behavior > Study and teaching.