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Consumer behavior instructor's manual

Bibliografske podrobnosti
Glavni avtor: Schiffman, Leon G.
Format: Knjiga
Jezik:angleščina
Izdano: Upper Saddle River, N.J. Pearson/Prentice Hall c2007.
Izdaja:9th ed.
Teme:
Consumer behavior > Problems, exercises, etc.
Motivation research (Marketing)
Consumers.
Consumer behavior > Study and teaching.