Marketing for hospitality and tourism

Marketing for hospitality and tourism

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書目詳細資料
主要作者: Kotler, Philip
其他作者: Bowen, John, Makens, James C.
格式: 圖書
語言:English
出版: Upper Saddle River, N.J. Pearson/Prentice Hall c2006.
版:4th international ed.
主題:
Hospitality industry > Marketing.
Tourism > Marketing.